in the Movie: American Splendor (2003)
by: coca-cola-movies
Producer: Ted Hope
Director: Shari Springer Berman, Robert Pulcini
Description: American Splendor is the story of a little-known working-class everyman, and first-class curmudgeon, harvey Pekar. pekar finds love, fmaily and a creative voice through the underground comic books he creates, but still can't manage to find the quicker supermarket checkout line. ordinary life is pretty complex stuff. Pekar, played by Paul Giamatti, is a frustrated file clerk at a V.A. hospital, but also a comic book fan who brefirends the young illustrator Robert Crumb and is soon inspired to create comic books based on his own life, entitled 'American Splendor.' Along the bumpy journey, he meets, marries and falls for Joyce, an admiring comic book seller, played by Hope Davis. also appearing in the movie are the real Harvey and Joyce, comic book renderings of the couple, and cameos by some of Harvey's closest friends. In this truly original, ultimately heartwarming film, you will find yourself deeply immersed in a world of American Splendor. (Source: IMDB)
Coke Brands: The cover of American Splendor #3 issue has a Coca-Cola fishtail sign. The cover is shown in the background during the interviews with Harvey and then later with both Harvey and wife Joyce. When Harvey is invited to go on David Letterman's show, Joyce and Harvey stay in a New York hotel room. There is a large cup of Coca-Cola with lid and straw by a large metal ice bucket and another on the nightstand next to the lamp. In a subsequent appearance on the Letterman show where Harvey criticizes GE, two staff tidy up the studio lounge where there are an opened Coke can on the coffee table, another on the floor by the waste basket and about a dozen Coca-Cola cans and a few bottles of Dasani water in the small fridge.
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