in the Movie: I Am Legend (2007)
by: coca-cola-movies
Producer: Akiva Goldsman, James Lassiter, David Heyman, Neal H. Moritz
Director: Francis Lawrence
Description: Robert Neville is a brilliant scientist, but even he could not contain the terrible virus that was unstoppable, incurable, and man-made. Somehow immune, Neville is now the last human survivor in what is left of New York City and maybe the world. For three years, Neville has faithfully sent out daily radio messages, desperate to find any other survivors who might be out there. But he is not alone. Mutant victims of the plague -- The Infected -- lurk in the shadows... watching Neville's every move... waiting for him to make a fatal mistake. Perhaps mankind's last, best hope, Neville is driven by only one remaining mission: to find a way to reverse the effects of the virus using his own immune blood. But he knows he is outnumbered... and quickly running out of time. (Source: IMDB)
Coke Brands: Neville hunts deer in Times Square near the Coca-Cola digital billboard. The digital sign is circa 2006.
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