in the Movie: The Organization (1971)
by: coca-cola-movies
Producer: Walter Mirisch
Director: Don Medford
Description: Sidney Poitier (In the Heat of the Night) reprises his role as Lt. Virgil Tibbs in this taut drama that exposes the ruthless, high-stakes world of international drug trafficking. Co-starring Raul Julia (Presumed Innocent), this action-packed (Variety) crime thriller is edge-of-the-seat entertainment (Los Angeles Times). Under the cover of darkness, six masked figures raid a seemingly respectable furniture factoryand steal a multimillion-dollar cache of heroin! But these are no ordinary crooks. They're a passionate band of former users-turned-vigilantes whose frustration with the law's inability to combat the city's drug problem spurs them to take on a powerful narcotics ring. After contacting Tibbs, they confess to the break-in, beg him to keep silent and ask for his help. But once he reluctantly agrees to operate outside the law, Tibbs soon finds himself at odds with the police and a ruthless drug syndicate that will stop at nothing to silence him! (Source: IDMB)
Coke Brands: The landmark rooftop Coca-Cola neon sign is flashing in the distant background from the fifth story window of the Century Furniture building in the beginning scene of the movie. A Coca-Cola sign is seen in the background as the car that picked up Joe drives away from Washington Square. A partial Coca-Cola sign is seen at the gas station while one of the bad guys (after killing Annie) smokes in the car. A Coca-Cola sign is seen on the floor where Virgil meets the group in their hideout to tell them about Annie's death.
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